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Govt’s generic push will dent Rs 90,000-cr branded pharma market

Govt’s generic push will dent Rs 90,000-cr branded pharma market

Govt’s generic push will dent Rs 90,000-cr branded pharma market Pharma companies may soon start wooing chemists as the Narendra Modi government plans to make it mandatory for doctors to prescribe pure-generic drugs, instead of branded generics as they do now. Though the plan was first announced in this year’s Budget, the prime minister spoke […]